Visual solutions
for emergency procedures

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Our mission —
Bringing vision to the blind spots of urgent and emergent procedures

Ozman Medical is a MedTech startup built to:

Deliver cutting-edge medical visualization tools to front-line physicians

Help clinicians treat emergencies
safely and efficiently

A critical gap in emergency care

Difficult urinary catheterizations are common, costly, and risky.

150M

U.S. ED visits

annually

90%+

in community hospitals with inadequate or
nonexistent specialty
coverage

30M+

procedures that could benefit from real-time
visualization

Delayed treatment, worse outcomes

Increased complications,
including death

Higher costs and lower success rates

Difficult urinary catheterization in the ED

Difficult urinary catheterizations are common, costly, and risky.

The scale

Acute urinary retention is a frequent ED complaint
100M+ urinary catheters placed globally each year
30M+ catheters sold annually in the U.S. 3M+ placed in U.S. Emergency Departments
Up to 25% of cases are difficult catheterizations — unpredictable in advance

Escalation is common
& inefficient

Most catheters in the ED are placed by nurses
Emergency physician attempts cath using Foley or Coudé
If unsuccessful, few proceed beyond repeat blind insertion attempts
Some resort to suprapubic catheter (invasive, high complication rates)
Failure leads to urology consult (often unavailable) or cystoscopy in the OR

Each step adds time, cost, staff, complexity, and patient discomfort
— yet the root problem remains: lack of visualization.

A hidden but massive financial burden

Failed catheterizations cost the U.S. healthcare system over $500M annually.

$2,000

Avg cost per CAUTI
case

125,000

Urology consults / yr

from the ER

30,000+

Avoidable cystoscopy
procedures / yr (U.S.)

$500M+

Total avoidable
annual burden (U.S.)

Multiple insertion attempts
and excessive manipulation increase the risk of:

Infection

(CAUTI)

Urethral trauma which might

require surgical repair

Escalation to invasive

interventions

Ozmancath — Simplified Bedside Cystoscopy

Ozman Video-Guided Urinary Catheterization System — patented, portable, hand-held device designed for bedside use in the ED, where time, accuracy, and ease are critical.

Real-time video system
High-intensity illumination
Fluid irrigation line
Guidewire mechanism with steerable tip
Preloaded catheter advances with guidewire into the bladder

Simple and cost-effective,
enabling:

Real-time
visualization during
catheter insertion

First-attempt
success, even in
difficult cases

No suprapubic
placements or blind
re-attempts

No urology consults
or OR-based
cystoscopy transfers

Making every urinary catheterization safe,
visualized, and successful on the first try.

ER bedside catheterization — market validation

Market research confirms a frequent, unsolved ED problem with strong clinician demand for a disposable, visualization-guided catheter solution — validating Ozman's value proposition and adoption readiness.